Celebrate Saskatchewan Tourism Week - May 26-30

CANADA, May 26 - Released on May 26, 2025

The Government of Saskatchewan has proclaimed May 26-30 as Saskatchewan Tourism Week. It is a time to acknowledge tourism businesses and operators, whose efforts drive a vibrant visitor economy, create jobs and enhance quality of life.

A pink and orange sunset pictured at Grasslands National Park. A person in a red jacket stands on the rocks in the mid ground of the image.

Saskatchewan Tourism Week brings attention to the significance of tourism, which generates roughly $3 billion in annual travel spending and is a key driver of employment across the province, encompassing over 62,000 full- and part-time positions in 2024. The industry offers a dynamic, long-term career path in several lines of work, employs people of many backgrounds, and provides youth with fulfilling seasonal and part-time work.

A family plays in the sand at Good Spirit Lake Provincial Park. The lake and a blue sky with scattered clouds are pictured behind the family, and several small groups of people are seen playing in the water deep in the background.

"Saskatchewan Tourism Week provides a wonderful opportunity to explore our province and highlight the hard work of professionals in the industry," Minister Responsible for Tourism Saskatchewan, Alana Ross said. "Tourism is a strong and growing industry, this week will emphasize the benefits to our economy while showcasing our province's warm hospitality and natural beauty."

The week will be a time to encourage Saskatchewan residents to discover something new this summer - to plan road trips through the province, try new activities, taste different flavours and explore unique, authentic experiences.

An image of Nistowiak Falls taken at night. The falls are pictured in the center, with the Milky Way and starry night sky visible above them, surrounded by trees.

"Saskatchewan is a welcoming and authentic destination, offering the natural and cultural experiences in demand by travellers," Tourism Saskatchewan CEO Jonathan Potts said. "The Saskatchewan Growth Plan recognizes tourism as an industry with tremendous potential for employment and entrepreneurship, and for increasing Saskatchewan exports. The plan sets an ambitious goal to reach $3.6 billion annually in tourist expenditures by 2030. The province's tourism industry will meet this target by delivering incredible experiences, creating new jobs and welcoming visitors with true Saskatchewan hospitality."

A young girl stands in traditional First Nations regalia, looking off-camera to the left of the image. There are two tipis, one in the background behind the girl, and one beside her to the right.

Tourism operators are preparing for a busy summer season. Throughout the week, Tourism Saskatchewan will release a series of videos on social media channels. These stories showcase the province's abundant tourism resources and some of the people, attractions and events that make Saskatchewan an inviting destination.

For more information on Saskatchewan Tourism Week, visit business.tourismsaskatchewan.com.

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