Madhya Pradesh Tourism pitches its travel story to global media in London

Madhya Pradesh Tourism Board used a London event on Nov. 3 to showcase the Indian state’s wildlife, heritage, culture and filming locations to international travel and creative media. The gathering at World Travel Market also aimed to build new storytelling and collaboration ties that could raise the state’s profile abroad.

Why it matters: - Madhya Pradesh Tourism Board is pushing to expand the state’s visibility in international markets. - The London event was designed to connect the state with travel writers, filmmakers, photographers and digital creators who shape destination coverage. - The effort supports Madhya Pradesh’s brand positioning as “The Heart of Incredible India.”

What happened: - Madhya Pradesh Tourism Board, with Friends of Madhya Pradesh (FoMP), UK Chapter, hosted “The Madhya Pradesh Chronicles – An Evening of Untold Narratives” on Nov. 3, 2026, in London. - The event took place at TH@51 Restaurant & Bar, St. James’s Court, A Taj Hotel, on the sidelines of World Travel Market (WTM) London 2026. - The gathering brought together 32 confirmed storytellers from international media and creative industries. - Guests included travel writers, journalists, wildlife and documentary filmmakers, photographers, digital creators, influencers and international travel trade professionals.

The details: - Dr. Abhay Arvind Bedekar, Additional Managing Director of Madhya Pradesh Tourism Board, presented the state’s tourism offerings. - The presentation covered wildlife, heritage, culture, cuisine, tribal traditions, spiritual destinations and adventure experiences. - Dr. Bedekar also highlighted Madhya Pradesh as a growing filming destination because of its landscapes, monuments and natural settings. - Vidhi Beri of Art Ichol, Maihar, introduced the state’s art and craft traditions and artisan skills. - Wildlife and travel photographer Saleel Tambe, whose work has received international recognition and BBC awards, presented photographs of Madhya Pradesh’s wildlife and scenic destinations. - Seema Anand, a mythologist and storyteller, also attended and added a cultural storytelling perspective. - Rohit Dixit, UK Chapter Coordinator for Friends of Madhya Pradesh, moderated the interactive session. - The session focused on tourism potential, emerging travel experiences and ways to strengthen Madhya Pradesh’s visibility through travel writing, photography, filmmaking and digital storytelling. - Media and travel brands in attendance included Lonely Planet, The Independent, CNN Travel, Wanderlust, BBC Wildlife, National Geographic and other travel and creative networks. - The evening ended with dinner and networking for idea exchange and professional introductions.

Between the lines: - Madhya Pradesh is leaning on third-party storytellers to shape its global tourism image rather than relying only on traditional destination marketing. - The focus on filming locations suggests the state sees content production as a route to longer-term tourism growth. - The mix of wildlife, heritage and cultural programming points to a strategy built around breadth, not a single signature attraction.

What's next: - Madhya Pradesh Tourism Board said initiatives like The Madhya Pradesh Chronicles will continue to deepen engagement with international media and content creators. - The board aims to drive more coverage of both well-known and lesser-known destinations through travel journalism, photography, filmmaking and digital storytelling. - The London outreach is intended to support future international collaboration and wider tourism promotion.