Givventure names Tamara Borello president to lead travel strategy

Givventure has named Tamara Borello president as the woman-owned travel company expands its well-being-focused incentive and group travel offerings. Borello brings more than 30 years of experience in recognition and promotional programs and will guide programs for organizations, teams and individual clients.

Why it matters: - Givventure is leaning on a veteran leader to deepen its focus on travel experiences tied to employee recognition, customer loyalty and personal milestones. - The appointment signals that the company wants to position travel as more than logistics, with well-being and experience design at the center of its offerings. - Borello’s background in incentive, recognition and promotional programs gives Givventure a leader with direct experience in the markets it serves.

What happened: - Givventure named Tamara Borello president. - Borello will lead the company’s work designing travel experiences for organizations, teams and individual clients. - The announcement was made Sept. 30, 2026, in Orlando, Florida. - Givventure is a woman-owned incentive and group travel company. - Borello brings more than 30 years of leadership in incentive, recognition and promotional programs.

The details: - Borello previously served as Divisional Vice President of Sales at BDA, LLC. - Borello also held leadership roles at ePromos Promotional Products and Staples. - Borello was named to Counselor’s Power 50 in 2023 and 2024. - Borello said travel can serve different purposes for different people, including rest, family time and adventure. - Borello said Givventure designs experiences around the people they are meant to recognize. - Borello said organizations should think about “Return on Experience,” not just ROI, when evaluating recognition, appreciation or loyalty programs. - Givventure says its Well-Being by Design approach shapes each program around how travelers should feel and function when they return home. - The company breaks that approach into three dimensions: moving the body, moving the heart and moving the mind. - “Move the body” means active and restorative experiences at a comfortable pace. - “Move the heart” means connection, celebration and shared moments of awe with colleagues, loved ones and local communities. - “Move the mind” means real rest, unhurried time and space to reset priorities. - Givventure designs incentive travel for top performers and channel partners, along with corporate retreats, leadership offsites, sales meetings, group travel and team-building experiences. - The company also creates individual journeys and Gift of Travel experiences for people marking life milestones. - Every program is custom-designed around the client’s goals and budget. - Givventure says the goal is to create a thoughtful experience from planning through travelers’ return home. - More information is available on Givventure’s website.

Between the lines: - Givventure is pairing a leadership hire with a defined service philosophy, which suggests the company wants a clearer market identity around well-being-driven travel. - Borello’s emphasis on “Return on Experience” frames travel as a business tool for recognition and retention, not only a discretionary perk. - The company’s structured three-part model gives Givventure a simple way to explain its approach to clients and prospects.

What’s next: - Borello is expected to lead Givventure’s continued rollout of incentive, group and individual travel programs. - The company will likely use its Well-Being by Design framework as a core message in client conversations and program development. - Givventure’s media contact is inquiries@givventure.com.